Ghost vs JoyBird
Since launching as an open source blogging platform in 2013, Ghost has forked into two implementations.
The original open source software is still available for users who want to install themselves. But there is now also a hosted, paid product with monthly subscription plans.
Ghost's paid product is focussed on creators and professional publishers looking to grow their followers.
If you are looking for a more general website builder suitable for a personal portfolio, showcasing your products, or explaining your business's services - consider JoyBird.