What are Meta Tags?
Meta tags play a pivotal role in how your website appears to readers, providing essential information to search engines and social networks about your web pages.
Every time your website is shared on Facebook, Twitter (err… I mean X!), or any other social network, your meta tags determine how your shared page looks.
Meta tags commonly specify the title, description, and preview image which is used when sharing. If you aren't specifying these then Facebook selects the best available default - which may be preventing casual readers from clicking on that shared link!
The reason you may not have heard of meta tags before is because they are not intended for humans like you and I.
They are hidden and not visible on website pages to most readers who visit your website.
Meta tags are only used by search engines and social networks as important information on how to display each of your website's pages.
They are included in what's called the <head> section of each webpage.
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